Job Description
Job Description
To drive profitable growth of the branded Spreads portfolio worth £62.5m at Retail Sales Value.
This is a role which puts the candidate in the lead seat to maintain and expand several market leading and iconic brands – including Hartley’s Jam, Robertson’s Marmalade, Frank Cooper’s Marmalade and Rose’s Marmalade.
The candidate will have full responsibility for the marketing mix, NPD pipeline and will be in charge of the strategic development of the brands within existing channels and the development into new channels.
Key Accountabilities:
Strategic Planning
• To proactively question and make recommendations to the Marketing Manager on strategic issues. This includes aiding the Marketing Manager in the completion of the strategic plan, working with internal stakeholders to gain commitment to plans as well as owning strategic projects and implementing them through the business.
Project Implementation
• To drive projects through the business to a set process, with a particular focus on NPD.
• To lead cross-functional team working across the business and influence key parties to deliver the project objectives.
• To identify and align required sub-projects within the programme goals.
• To develop new project standards where appropriate.
Marketing Planning
• To formulate marketing plans that fulfil company strategic objectives.
• To clearly understand the brands and the key value levers, and propose marketing tools that pull the right levers and drive value sales.
• To present plans to Sales, Board, NPD, Operations, Supply Chain to gain Company wide acceptance.
• To take the plans to retailers to support the sell in and gain commitment from retailers to support the brands.
Budget Control
• To monitor the marketing expenditure on a regular basis and manage to the budget or latest forecast.
• To be rigorous on returns for every £1 spent – however small.
P&L Control
• To monitor every element of the P&L above fixed overheads and make recommendations to improve profitability whist maintaining the product values in the brands.
• To set up cross functional teams to address cost savings where appropriate.
Education, Experience and Capabilities:
4 years marketing/brand management
Desirable: A significant proportion of that time spent within FMCG/Grocery
Ability to drive and lead cross functional teams
Self starter, with the ability to work independently
Strong commercial acumen
Excellent communication skills, written and verbal
Passion and drive to succeed
Interest in food
Qualifications
Degree in any at 2:1 or above
Desirable: Degree in Marketing
Desirable: CIM qualification(s)