Job Description
Development and implementation of innovative strategies for customer segmentation and customer acquisition
Analysis of the user behavior as well as the value and structure of the inventory according to KPIs and the derivation of concrete optimization measures
Planning, implementation and control of all online CRM measures
Continuous optimization of the CRM measures, eg by means of multivariate tests (eg comparison of opening and click-out rates of newsletters or conversion rates)
Definition, planning and implementation of strategies to increase new, target group-specific revenue / transaction models
Further development of the approaches to the data-driven approach of users to increase web visits (quantitative) as well as the usage behavior (qualitative)
Preparation and communication of all analysis results to the management
What we want from you ...
Completed commercial or technical (university) studies or comparable training
More than 3 years of professional experience in the CRM and e-marketing environment - usually at an online shop, internet provider or in a comparable position
You have strong analytical thinking and entrepreneurial action and have a good technical understanding for e-commerce and CRM systems
Structured, result-oriented and independent workmanship characterize your work style
What we offer you ...
Our team lives by dedicated employees, strong networkers and a lively exchange. We offer the advantages of an internationally operating family business with tradition and future-oriented offers. There is an individual design space and plenty of room for new ideas. In addition, we are an internationally active large-scale company that encourages and promotes: entrepreneurial thinking and self-responsible work are welcome with us. We offer a friendly and dynamic team, flat hierarchies, short decision-making and a wide range of training courses.