Job Description
As SAP XM Lead for Product Marketing, you will work in an innovative and fast paced start-up environment. You must be passionate to establish the delivery and execution of best-in-class product marketing for the new advertising platform to ensure its continuous success in the marketplace. You will be responsible to leverage your superior market knowledge from previous product marketing challenges in digital media to act as the “voice to customers, partners, influencers and analysts” (outbound communication) on behalf of the SAP XM product. You will leverage your quantitative and qualitative research skills to collect and analyze market, customer & competitive insights (inbound communication) to be our “voice of the customer” in strongly influencing product and technology definition. You are open and flexible to adapt to upcoming and unexpected challenges, as we continue to push forward in parallel with technology and business targets.
Given your experience and expertise, you will support the team in shaping the unique positioning of SAP XM to the various target groups by differentiating the SAP XM product responsible against competitive offerings. In this capacity you will be responsible to drive the creation of product marketing assets (whitepapers, website, blogs, demos, videos, …) across the relevant channels and target groups.