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Mi9 retailThe Webmaster is responsible for implementing, monitoring and advancing mi9retail.com website technical operations. Working in close collaboration with the Marketing team, the Webmaster is the technical expert on website maintenance, performance, usability, and optimization. The Webmaster will collaborate with and support the Marketing team with site design using WordPress templates implemented based on industry best practices for findability, usability and conversion. The Webmaster will also be responsible for overseeing and optimizing operational aspects of digital marketing tools and campaigns, including, but not limited to, Google Analytics and AdWords. Responsibilities Website Technical Maintenance and Upkeep Serve as the website administrator Manage any technical issues or problems with the website Be the technical expert and resource person for the website Optimize site performance and speed Ensure WordPress, themes and plugins are regularly updated Regulate and manage access rights of different users on website Manage website security according to industry best practices Ensure that website is backed up nightly Maintain, optimize and add new website connectors (i.e. Pardot, Salesforce.com, Visual Visitor, etc.) Manage a staging environment for the website Website Design Provide technical design assistance with page layouts, theme setup, and WordPress plugins Minimize the use of any custom coding Maintain design consistency across the website Audit and improve site architecture and content for SEO and user experience SEO/SEM Examine and analyze site traffic Conduct keyword research Serve as the Google Analytics administrator: create dashboards, segments, etc. Optimize the site for findability using key keywords in search engines Set up and oversee operational aspects of digital marketing campaigns (search, remarketing, social, etc.) Qualifications Required 3 years WordPress management Expert WordPress proficiency Expert website management and maintenance proficiency Very strong SEO proficiency Very strong SEM proficiency Highly responsive and very strong sense of urgency Preferred Google Analytics Certified Google AdWords Certified
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