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Whirlpool CorporationTrade Marketing Specialist About us Part of Whirlpool Corporation, KitchenAid Europe Inc. is selling throughout Europe, Middle East and Africa a range of premium Small Domestic Appliances (SDA), starting with the iconic Stand Mixer, well known by all pastry lovers. Throughout its long history, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional technique and iconic design. Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company b markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. Job description MAIN ACTIVITIES: •Support Senior Trade Marketing Manager with defining the Regional Trade Marketing strategy (central) and coordinate local trade marketing execution, leveraging local marketing teams (current presence in FR/UK/DE/NO/IT) •Support in building go-to-Market plans to deliver in line with regional target •Develop country/market channel strategy based on overall regional product strategy •Reference for decision on assortment, distribution, display, promotion at area and trade partner level •Contribute to optimize Sales execution effectiveness and Trade coverage •Create and develop promotion concepts, plus coordinate and measure regional consumer sell-out promotion plans •Create In-store experience concepts, develop POS (point of sales) material, coordinate and track strategy and plans in the markets •Track local marketing budget, deploy ROI analysis and provide recommendations •Support in validating local language when needed •Develop, maintain and track KPI dashboards and databases MAIN KPI’s MS/ PI, P&L, BTL (efficiency & effectiveness), PMR Requirements REQUIREMENTS: •Master degree in Marketing and/or International Business •+2 years experience in trade, brand, product or category marketing •Experience working with a premium brand is a plus •Consumer-oriented mindset and channel and market insight •Strong analytical and communication skills •Fluent in English; French, German and Dutch are a plus •Cross functional team player with stakeholder management skills •Strong sense of responsibility and autonomy •Effective negotiation skills •Excellent knowledge of Microsoft Excel and PowerPoint •Motivated by cooking and home appliance world Country: Belgium Location: Strombeek Contract Type: Permanent [
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