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Job Description
Paid Search and SEO Manager
Worksop or London - Permanent - Full Time - 39 Hours
It’s not often you get the chance to develop a new business within a business, that’s already over 20,000 people strong. And it’s even rarer to do so at the start of one of the most exciting digital transformations in retail. At Wilko, it’s all going on. We’re growing our digital offering, our digital team, and the skills and careers of ambitious digital professionals with the passion, initiative and drive to get stuff done. Lots of stuff. Essentially, overhauling all the platforms and features needed to offer a world-class retail experience – no matter how, when or where our customers engage with us. It’s not for the faint hearted. But it is for big thinkers who want the scope and sense of adventure of a start up – with the stability and backing of a loved, established brand.
It’s not for the faint hearted. But it is for big thinkers who want the scope and sense of adventure of a start up – with the stability and backing of a loved, established brand. With a huge digital strategy already largely in place, it’s your chance to help shape what comes next and put your name to high profile work that will be seen by millions.
The happier and more engaged our customers are, the more they want to come back and buy more. Sounds simple enough. But what you’ll make look easy as our Paid & SEO Manager, is actually pretty complex stuff. As the brains behind all sorts of digital marketing activities, you’ll get stuck into everything from developing new initiatives to helping us grow our customer base through acquisition and reactivation, to reporting on paid marketing activity and enticing our current customers to spend more. Driving our paid search strategy, you’ll manage paid and affiliate agencies, £multi-million agency and media spend budgets, and a Search Executive.
As Paid & SEO Manager, you’ll need to have used search management and reporting tools already, as well as managed search programmes for an online business – ideally in retail, although this isn’t essential. With everything changing in the best possible way, you’ll need to hit the ground running. And as someone looking to make an impact in the world of digital, you wouldn’t want it any other way.